How To Increase The Number Of Impressions You Get On LinkedIn – The Nina (2023)

FAQs

How do I maximize my impressions on LinkedIn? ›

If you see a decline in LinkedIn impressions, it could mean your content is not engaging enough. This is because when your posts receive less engagement, LinkedIn's algorithm won't serve your content to as many people.

Impressions refer to the number of times your content is viewed/displayed. This type of calculation measures engagement on a per view/display basis. A 2% LinkedIn engagement rate is considered good, and an above 2% engagement rate means you are doing great.

In my experience, anything over 1K is good for video views. Go beyond 5K and you're really doing well. While video view counts might look low at first glance, there are things that these numbers can't reflect: brand awareness.

Insight 4: 3000 Impressions is worth around $300 to LinkedIn

LinkedIn prices impressions at around $30 per thousand or $30 cpm (cost per milli). So if you post on LinkedIn, generate 3000 impressions you have just created $300 worth of advertising/brand awareness value! So there it is.

Your LinkedIn post impressions represent the total number of views your post has received. Every time someone views your post for at least 300 milliseconds or your content is at least 50% in view on their device screen, it counts as an impression.

A new post doesn't directly show up in other peoples feed. A lot of people don't even browse their LinkedIn feed as often. So more posts will not get you more views or likes (see 2). Content doesn't get liked or shared as fast as on other social media platforms.

Your LinkedIn post was not published at the right time

There are more things to consider besides posting the right words. More than creating an engaging enough post, you should also think about how to publish a post in the right way because this is also a reason why your LinkedIn posts aren't getting enough likes.

Liking your own posts helps because people are more likely to interact with content if others have interacted first. Put another way, if the dance floor is empty, it takes guts to be the first person to hop up and start busting a move. But if others are there already, it's much easier to join the party.

Impressions versus views

An impression means some piece of content was loaded on the page such that it could have been viewed. It's a bit like opening a newspaper to a page full of ads: all of the ads on that page have been “loaded” and are ready to be read. A view means the content was viewed.

What does 10 impressions mean on LinkedIn? ›

Impressions - Shows the number of times each post is visible for at least 300 milliseconds with at least 50 percent in view on a (signed in) member's device screen or browser window. Views - Shows the number of times your video post was viewed for three seconds or more or when your article was completely loaded.

The higher the number of impressions, the more people your content has reached. Knowing when your audience is most active can help inform your future posting schedule. Impressions also give you a great overview of what LinkedIn deems relevant for your audience.

What is Considered a Viral Post on Linkedin? Anything above 100 thousand impressions and 500+ likes is assumed as a viral post. However, some posts get 200k, 500k and even more than millions of impressions (happen rarely).

While LinkedIn advertising costs vary by the advertiser, LinkedIn does require companies to bid a minimum of $2 for cost-per-click (CPC) and cost-per-mille (CPM) campaigns. On average, however, businesses pay $8-$11 per click and $33.80 per 1000 impressions, as well as $0.50-$1 per send for Sponsored InMail campaigns.

Overall Benchmarks for LinkedIn Ads Cost

CPC: $5.26 per click. CPS: $0.80 per send. CPM: $6.59 per 1,000 impressions.

So, we took on a mission to do a little research. Individuals taking part in the research were from various sizes of companies, with different job roles and from various locations in the world, and our research returned an average of just 222 profile views.

Avoid posting too frequently (more than every three hours), and don't tag too many people (more than five). Hashtags like #comment, #like, or #follow can flag the system, too. Low-quality: These posts aren't spam. But they aren't following best practices for content, either.

What is a good number of likes on LinkedIn? ›

For the reach and impression-based measurement method, a 2% LinkedIn engagement rate is also considered good, and an above 2% engagement rate means you are doing great. This is because promoted content is usually tailored to a unique group of audience. You can select the targeting criteria before promoting the content.

The LinkedIn page boost option is an underrated tool that can supercharge your page's exposure. It helps elevate your content, up brand awareness, and increase your reach. However, the only problem is that you need a consistent plan with your company page for it grow.

Views on the other hand are a measure of the number of times your video has been watched. Read our Knowledge Base post to learn what counts as a view. Your impressions will always be greater than your views, as not everyone will click to watch your video. Think it impressions and views as funnels.

While likes have always been a basic indicator to value your content, they only represent a small number of interactions. Impressions, on the other hand, can reveal more and help to connect and engage your viewers.

The 4-1-1 rule says that for every single piece of content you share about yourself (or your organization), you should share an update from another source and, most importantly, share four pieces of content written by others.

SmallBizGenius reports that it takes 5 to 7 impressions for people to remember a brand. With that being said, you'll want more impressions than reach to increase brand awareness.

What does 1,000 impressions on LinkedIn mean? ›

To define LinkedIn impressions, they are the number of times your post, video, update, or article appears on someone's LinkedIn feed. An impression is counted when your content is displayed or seen by a user on their LinkedIn page, whether they engaged with it or not.

LinkedIn impressions refer to the number of times users see your post for at least 300 milliseconds. Impressions aren't the most accurate way to measure your contents' success, but they are a good starting point.

Anything above 100 thousand impressions and 500+ likes is assumed as a viral post. However, some posts get 200k, 500k and even more than millions of impressions (happen rarely). The same is on the number of likes.

At the very minimum, you could get started with LinkedIn ads with a budget as small as $500 to $1,000. However, for that to be an effective use of spend, you should already have healthy traffic to your website and use that LinkedIn ad spend just for retargeting. I would recommend $500 to $1,000 for the minimum spend.

A new post doesn't directly show up in other peoples feed. A lot of people don't even browse their LinkedIn feed as often. So more posts will not get you more views or likes (see 2). Content doesn't get liked or shared as fast as on other social media platforms.